About the project
Lè Du Jour is an NYC fitness brand that focusses on personal training sessions and active wear. They required a fresh identity that appeals to their strong female clientele without being girly.
We produced a sleek logomark that mimics a trainer and student, whilst also acting as a stylised LD monogram. A bold, geometric typeface symbolises strength and attitude. After trying a number of colour options, a vibrant green was picked to cut through the dark tones and represent the energy of the brand.